Jun
28
Many internet marketers fail in doing google adwords. If you are like most beginners and you have spent a lot of dollars on your pay per click ads without getting any significant results, then YOU HAVE TO READ THIS ARTICLE !! Maybe most of internet marketers have read about what I am going write, but its amazing that most do not practice it. So let me refresh your mind: High Click Through Rate (CTR) is King in Google Adwords Campaign!! CTR will determine your ads position and the amount google will charge you for your ads, which basically means the higher your CTR the higher your ads position without being charged extra by google.
So your next question is how do you get a higher CTR ? To get a higher CTR, you have to make sure that your ads are only displayed for your targetted audience. Before creating ads, try to describe your targetted audience as detail as you can.
- Men or Women ?
- Age ? Teenager ? Middle Aged ?
- Rich ? people with debt ?
- Single mom ? People with children ?
- Geographic location ? USA ? UK ? Australia ? Asia ?
- Which state or even which city ?
Next, you need to research what keyword will you use for your ads. Make a list of relevant keywords that suit your product or services. You can get more ideas from the overture website or the wordtracker. Find one keyword that suits best for your products/services.
It is essential that you use negative keywords on your keyword list. Remember that even if your CTR is high but nobody buys from you, you wont be making moneyeither. This is why using negative keywords will reduce a lot of your unwanted visitors. Negative keywords are keywords that tells the Adwords system not to show your ad for any search containing the term listed in the negative keyword list. For instance if you are promoting a sony ericsson K790 cellphone, you might be want to use negative keywords on:
“-free ”
“-manual book”
“-accessories”, etc.
Why ? because you know people looking for manual book or accessories are probably people got the cellphone already. So everytime a search query contains “free, manual book, accessories”, your google adwords campaign wont be displayed.
Split testing will also increase your CTR. What split testing is a method to test which of your ad campaigns are doing better. Split testing can improve your CTR by 30 - 40%, yet so many internet marketers dont practice it. For beginners, the way to do split testing is by simply create a couple ads, and google will automatically rotate your ads and give you a statistic reports of which will get more clicks.
Most internet marketers fail on google adwords because of their miscued keywords and their inability to get their ads displayed on the right audience. Improving keywords and getting them to targetted audience will increase your CTR. To improve your CTR, remember to use split testing and negative keywords !!
Mochtar Djoko has been making money through the internet for the past five years. He specializes in selling on ebay and doing internet marketing. Get your free insider bonus of google adwords and adsense including free report of “Law of Attraction” on http://www.mochtardjoko.com
click through rate, CTR, Google Adwords, keywords, negative, pay per click, PPC, split testing
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